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I recently watched a Japanese introduction to USP (Unique Selling Proposition), and I summarized its examples on one page. The framework splits USP into four types, each shown here with a Japanese beer. 1. Unique Benefit USP: a benefit no one else offers. Asahi's Nama Jokki can has a lid that opens fully, so the foam rises like a draft beer. 2. Reason USP: explain why it is better. Kirin Ichiban Shibori uses only the first-press wort. 3. Authority USP: let a third party prove

So, last week I caught up with some friends visiting from overseas in Singapore, and I was racking my brain about what to show them....

Last week, I shared my observation about the SaaS IPO ARR versus their Market Cap. The high Market Cap evaluation expects their NRR (Net...

Many Japanese companies take a structured approach comprising three phases when researching, evaluating, and negotiating/procuring...

Last night, I attended an enlightening Startup Founder event featuring a distinguished panel of venture capitalists organized by January...

I discussed the significance of Mission and Vision statements in an elevator pitch and how sellers can capture the audience's attention...

Over the past 15 years, I have been fortunate enough to help design Go-To-Market (GTM) approaches and practice them as an individual...

Last week, AWS hosted a significant online event dubbed AWS Innovate, featuring several Japanese Case Studies sessions. Among these, I...