Anthony Chan

I recently watched a Japanese introduction to USP (Unique Selling Proposition), and I summarized its examples on one page. The framework splits USP into four types, each shown here with a Japanese beer. 1. Unique Benefit USP: a benefit no one else offers. Asahi's Nama Jokki can has a lid that opens fully, so the foam rises like a draft beer. 2. Reason USP: explain why it is better. Kirin Ichiban Shibori uses only the first-press wort. 3. Authority USP: let a third party prove it. Suntory's...

So, last week I caught up with some friends visiting from overseas in Singapore, and I was racking my brain about what to show them....

Last week, I shared my observation about the SaaS IPO ARR versus their Market Cap. The high Market Cap evaluation expects their NRR (Net...